Pixel — Samarkand

Pixel is a chain of children's entertainment playgrounds in Uzbekistan, operating since 2018. It positions itself as "a world of fun for everyone" and is known for one of the largest play labyrinths in the country.

The playgrounds operate in four cities: three in Tashkent (Atlas mall on Qatortol, Megaplanet mall and Yunusabad 19th block), plus Samarkand, Karshi and Fergana — all inside shopping malls, which makes them convenient for family weekends. Each venue offers a multi-level labyrinth, trampolines, slides, ball pits, a climbing wall and arcade machines; the Karshi location also has a dedicated karting zone.

Pixel is designed for children aged 1 to 13 and is open daily from 10:00 to 22:00. Tariffs vary by city: hourly entry, an unlimited day pass or a VIP rate. An accompanying parent pays a symbolic fee, and fresh socks are mandatory for adults. The venues also host birthday parties and children's celebrations with show programmes.

Nominee of the "Brand of the Year 2022" award in the "Children" category from the Marketing Association of Uzbekistan. Payment by cash, card, transfer and QR code; the chain has its own iOS and Android app.